The website for the clothing brand 'urban outfitters' is very user friendly with the navigation bar being very simple and clear to use. Looking around this website i like the size of the font as I felt it was clear and easy to read. This is a feature in which I will use when creating my own website. The logo of the company is in the to left order in order for it to be the first thing the target audience see and it therefore is an important feature on the creation of my own product. The logo must be the sam as the brand in order to connect them both together and be relatable to the target audience. this website has also included a search and sign in bar which makes the website more efficient and easy to navigate around the website in order to search what you are looking for. The sign in option also makes it more user friendly and promotes the brand further as once you create an account you will be offered better deals and can further track their purchases. The fonts used are all black and white making them contrast well against one another. As this is a special edition of the website the splash of colour catches the audiences attention and shows their is a special offer or feature on the website. The home page is very bright and colour which will further attract people as it is eye catching. The colour scheme is also consistent throughout which is a generic convention of a magazine in which I have decided to follow. The images located on the page are all clear and large to be seen. The text accommodating this links to the image i.e. the price or what the product is. The student section of the webpage explains the deals and offers for students phrasing online. This is effective as it targets the young adult audience and will increase the sale amounts. By making it bright and colourful using pink and yellow to stand out more to the audience. The students have to register for this offer by showing clear instructions of their education. I will not include this as I feel it will not appeal to my genre nor my target audience.
No comments:
Post a Comment