Looking at this hyperlinked page in the navigation bar under the heading of' 'beauty' we can clearly see the pages follow the same layout and colour scheme as the homepage straight away. This enforces continuity and honest that everything is as It seems and therefore forms a connection in which symbolises the connection desired by the company to create between themselves and the audience. The colour scheme consists of black, white and pink. The colours black and white create a contrast with two different connotations. The white enforces purity and innocence while the black is mysterious and dangerous. This forms a contrast in the colours. However both of these colours symbolise class and sophistication whilst the colour pink is usually associated with the female gender. This links to represent the primary audience. The masthead is displayed in the top left third of the page and in a large and bold text so that it stands out. It is in a white font so that it creates a contrast against the background colour. The background image is of a girl getting her makeup done and this links back to the category of the page of beauty. Many people believe the key to beauty is behind makeup and presenting yourself to look the best. This only links to very highly influenced factor in which young people tend to face, self confidence issues suggesting women wear makeup to hide her issues.
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