Rationale for my Magazine

When creating my products there were several things in which I had to take into consideration including the layout and language of the magazine in which will be my final piece. I had to keep in mind the target audience in order to make sure that I was appealing to them and they would therefore buy my products. There were 6 points in particular and these were:

• fonts 
• layout 
• mise en scene 
• language/register
• colour scheme 
• composition/framing 

When creating my magazine I will use the colour scheme of pinks, purples and blues whilst contrasting it with black and grey in order to neutralize the course. Despite these colours being feminine and therefore appealing to my target audience, however I feel the dark colours will keep it sophisticated and mature.

These colours will also allow attention to be drawn up on the images in which I plan to place on my construction, especially the dress images. Throughout my magazine I will also like to use simple yet effective fonts that will stand out, be easy to read and blend well with my genre and my target audience. I will try to stay away from handwritten fonts as I feel they are hard to read and understand. When considering language and register I wanted to stay away from a very formal communication with my audience as I feel it would create a large social distance between me and the readers. Alternatively I do not wish to take an informal tone of being too colloquial. Being in the middle would engage the target audience and also match the genre. I feel this would be on a level with my target audience while also making them feel a lot older an more mature and responsible. When thinking of the mise en scene I had to loo at features such as lighting and the props. I wish to use a range of lighting in order to show different sides to the dresses, hair etc. The costumes in which I plan to use all feature the different types of prom dresses in a range of styles and colours in order to appeal to a wider target audience. The makeup on each model will vary depending on the dress and hair in which she has. For example a simple, light pink dress will have a neutral eye and simple makeup with a soft curled pin up. However a bold dress will have a more daring lip or bolder eyes. I don't feel that I would use props in my images in order for the focus to be solely on the outfit that the model is wearing.

When laying out my magazine I wanted to create something that challenged the generic conventions of a magazine wile also adding my own touch to represent the target audience. On the front cover of my magazine I will place my dominant image underneath my masthead and my issue number and price blow. This will be framed by my sell lines and show the dominance. Down the left side of the page I will place my cover lines which are evenly spread and will be in several fonts in order to attract my target audience by adding a range and character to my page. My main cover lines will be a little more central than the others while also not following the evenly spaced gaps. This will be about the model from the dominant image and the article in which she is involved in. The barcode is then located in the bottom right corner. The mise en scene of this piece will vary as I want to take professional photos with a blurred background. However there are other images in which i wish to remove the background in order to put the focus on the model and the dresses, hair and makeup represented. I don't think props will be used as I want the focus to be on the models.

The content space of my magazine will also be evenly spaced to make it uncluttered and easy to read for my target audience.
At the top left side of the page I will place the 'contents' logo and placed above this, a tiny replicate of my masthead logo will be placed on the top to represent the magazine. Once again below this will be the issue number and website as this was a generic feature of a magazine in which I  plan to follow. An image of my front cover will be placed on a slanted angle to tie everything together. On the bottom left side of the page I will place my editors note which will detail my favourite article in the magazine and a brief couple of sentences about it. The main cover line will be featured in the top right corner of the page through the use of a image which is shown on the right. This will be the sane model as my front cover but a different image. Below this and taking up the rest of the bag will be features in which are in the magazine. These will be in a three column structure.

Finally is my double page spread in which the article title which will be spread across the top of the page. In a scattered array I will place images linked to the article I will be writing about. Fitted around thee images will be the article itself.I will place a kicker in order to engage the audience into the page. Finally the article wouldn't be wrote in a large chunk as I feel this would disengage the audience and therefore will break it up with paragraphs. The images I will use on this piece will also help break up the text. For example the two pictures below are images in which could incorporate regional businesses to make the magazine a lot more personal. This will also help to adverse the companies and allow there name to be branched out.





UPDATE:    

When creating my product I decided to change the layout of my double page spread. I decided to create and article and and a advert in order to use it as an opportunity in order to add an element of regionality to my magazine. I wanted to include an advert in order to advertise a local business. Due to this I therefore had to create a new flat plan to coincide with this. On the left hand side of the page I decided to include a large dominant image of what the business represents with their business name overlapping on the bottom right. under this image I will place the website or contact information in order for them to be reached if appropriate. finally the page number will be present as it is a generic feature of a magazine. on the right side of the page, the top will feature the masthead of the article with the text flowing underneath. The article will be about Leoni's prom experience.