Evaluation - question 2

How effective is the combination of your main product and ancillary task? 

In order to establish how effective my final products are, I initially need to look back on their purpose and who they are targeted at. The progress of my magazine is to entertain the target audience and inform then on all of the latests tips and trends for the prom season. My target audience are young females around there of 16 that are leaving school in the next year. These will have a 'passion for fashion' and will be highly interested in the latest trends following this time of year. They will also want to know where to get the best deals for their money regarding their age and lifestyle or their style interests. I also believe for a magazine to be effective, then all of it's forms of media must link together to be a good use of synergy. I believe I did this well with the use of similarities throughout which would allow the audience to also recognize any media which the company "prom 101" create, therefore creating a recognizable brand. I have show this through the use of the same fonts and themes used across all of the media texts. The most noticeable feature which is featured throughout is the companies name (and magazine title).
This is one of the most essential pieces of text as this is how the audience will remember the magazine and what they will use to speak of it. Therefore this text is featured boldly throughout at the top of the website, on the cover of the magazine and boldly on the billboard. I used a range of fonts throughout my products as this would be more appealing to my target audience giving them more to see and allowing different piece of text to stand out to the audience while adding character In opposition to this I did use some basic fonts I order to contrast with the others as the text still needs to be simple to read for example with the article itself. I also tried to keep in my mind a consistent colour scheme which would link to my media texts. The original colour scheme is blue, pink,purple and black/grey in which I felt I successfully stuck to throughout the creation of my products In order to keep the continuity.
As previously stated on my blog with was to keep it fun for the target audience but also sophisticated and mature. This allows all the media texts to be linked and connected. I also believe this chosen colour palette will be effective as it relates to the target audience and their likes/interest or their personality and gender. Despite this being a heavily female orientated magazine I feel the use of blue, black and grey with also maybe attract a Male audience whom may need advice for their girlfriend or for planning in general. I further believe the layout of my products do well to make them effective. The images used on both my website and magazine follow a collage effect to a certain extent as I would be able to fit in ore information in such a small space. As a teenager they have busy and compact lives which will be represented on the page but not to the extent it looks overcrowded. This shows me challenging conventions to enable my magazines of the prom genre as they used a more structured look on certain page. I only didn't use use this layout on the billboard as it would not be practice as the target audience would not be able to take that much in while passing the product. I felt it had to be simple and effective and only portray the important information. It also allows it to stand out and dramatically make an impact. When rating all of my products I wanted the audience to know that as well as the magazine, the website is also an important part of the "prom101" community with the audience and therefore I chose to feature the websites address on all of my products. This will also appeal to my target audience as the current generation is very technologic and orientates their life around it. Therefore having a website with extra prom information on will be appealing to them. I also used similar articles and features on both my magazine and website such as a prom experience. This links my products together knowing the audience will be interested in these articles and therefore letting them know that there will be more like this online. This also allows them to create a deeper connection with the company. This will also be effective in the magazines success as with this brings customer loyalty and good word of mouth, with constant updates that prom 101 still exists. To conclude I am happy that my final product packaging is effective as althogh my products have differences, they still have many conventions and features which are either very similar or the same. For instance with the changes in some of the text used, however there is still the prom 101 title which also attracts acts sits logo is printed on all the media products I produced so they will not be confused for competators. The images are all of great quality and a range of models added character to my products. This shows the target audience that the media products can be diverse and consists of a lot of different looks and trends which will suit all of my target audience needs and what they prefer to be a successful publication.